Price set to increase for OnePlus One in Europe
OnePlus has announced that they will be increasing the price of OnePlus One smartphones in European countries. This comes due to the falling price of the Euro.
Currently OnePlus One 16GB variant is priced at €269 and 32GB variant is priced at €299. The new prices for these variants will be €299 for 16GB and €349 for 64GB. This new pricing will effective from March 25th.
Unfortunately, as the value of the euro continued to drop, our razor-thin margins began to turn into 0 margins. Due to the current value of the euro, we are now selling devices at a loss in the EU. In light of these exchange rate shifts and trends, we will be making some changes to our pricing structure for the One in markets that use the euro as currency. New prices will be as follows:
16GB Silk White – €299
64GB Sandstone Black – €349
This new pricing structure will go into effect on March 25, which means that you can still buy the One in next Tuesday’s open sales at the current price of €269/€299. For the next 7 days, we will take the hit and absorb all of the loss from selling below cost. We think it’s only fair to give you a week’s notice and hope you can understand why we have to do this.
– See more at: https://oneplus.net/blog/2015/03/euro-pricing-changes/
This change in pricing holds good for European countries. There is no change in the prices for accessories. The pricing for other countries remain unaffected as of now and may change based on the economy.