Nokia Lumia – Your wish is my app into its second season
After the successful campaign of Your Wish is my App from Nokia, the campaign is back again. Last year the submissions reached 38000 and might reach 50000 this year.
The panel of techeratti including Rajiv Makhni, NDTV Managing Editor & Tech Guru, Vishal Gondal, Entrepreneur and angel investor, Sanjeev Bickhchandani, Founder and Executive VP, naukri.com, Vikas Khanna, New York based Michelin Starred Celebrity Chef and Kalki Koechlin, Bollywood actress and Youth Icon.
The grand prize is of Rs 10 lakhs (1 million). Along with it, two runners up will be awarded Rs 5 lakhs and Rs 2 lakhs each and three lucky winners will stand a chance to win the new amazing Nokia Lumia 1520.
Be a part of it and submit your ideas and stand a chance to be one of the winners.
Press release below.
NOKIA LUMIA YOUR WISH IS MY APP GOES GLOBAL IN ITS SECOND SEASON
SHARE AN APP IDEA AND YOU COULD BECOME A MILLIONAIRE
Kalki Koechlin – Bollywood actor; Vikas Khanna – Celebrity Chef; Vishal Gondal -Tech Entrepreneur; Sanjeev Bickhchandani – Founder & EVP, naukri.com; Rajiv Makhni – Tech Guru to judge the show~
New Delhi, January 24, 2014 – Following the success of the first season, ‘Nokia Lumia- Your Wish is My App’, is back! The app reality TV show that kindled the imagination of app enthusiasts across India last year, will include consumers and developers from across the globe. As the name suggests, the campaign will give consumers the opportunity to submit mobile application ideas that have the potential to be developed into successful apps for the Windows Phone Store and stand a chance to become a millionaire. The show that received 38,000 app ideas last year is looking forward to a pool of 50,000 app ideas for season II.
Call for Entries
Twitter/Facebook: Post your idea either on your Twitter handle or FB page and tag it with #YourWishIsMyApp. Nokia will track your participation
Nokia India FB page: Visit the Nokia India FB page, click on the YWMA tab and enter your idea.
SMS: send your ideas to 5555
(YWMA followed by app idea )
The hunt for the next killer app will be judged by a panel of techeratti including Rajiv Makhni, NDTV Managing Editor & Tech Guru, Vishal Gondal, Entrepreneur and angel investor, Sanjeev Bickhchandani, Founder and Executive VP, naukri.com, Vikas Khanna, New York based Michelin Starred Celebrity Chef and Kalki Koechlin, Bollywood actress and Youth Icon.
Announcing this season of Nokia Lumia-Your Wish is My App, P. Balaji, Managing Director, Nokia India, said “App culture today is a way of living. Superior smartphones, constant connection to Internet and great content has ensured that apps have woven themselves ever deeper into our daily routines. At Nokia we have constantly worked towards accelerating consumption of apps, whether through introducing innovative smart devices, building a robust ecosystem of developers or lowering cost of accessibility for users.
“Your Wish is My App has added a new paradigm to our efforts and delivers Nokia’s strategy to focus on making available applications that deliver true value to consumers. That it caught the nation’s imagination is evident in the 38000 entries we received and of the top 2000 ideas, 1200 are live on the WP Store. We are extremely excited to now launch the second season of Your Wish is my App in association with NDTV.”
30 shortlisted apps will be showcased in a nine-episode reality TV show which will be aired on NDTV Prime starting mid-March. In addition to the grand prize of Rs 10 lakhs (1 million), two runners up will be awarded Rs 5 lakhs and Rs 2 lakhs each and three lucky winners will stand a chance to win the new amazing Nokia Lumia 1520. The winners will be judged on the basis of parameters such as the originality of the idea, relevance, potential for revenue and the practicality of implementing it.
SEASON II WITH A DIFFERENCE
In addition to inviting entries from international audiences, Nokia and NDTV will take ‘Your Wish Is My App’ to the youth across the country in their favourite spaces: festivals will be held in leading colleges and universities in New Delhi, Mumbai and Bangalore through the month of February. The auditions will be judged by Nokia Champion developers. The festivals will climax with a large on-ground audition in Delhi which will give three consumers a wild card entry into the final 30 apps.
Nokia will also ask for innovative ideas during Social Media Week 2014 which is scheduled to take place from February 17th to 21st in Bangalore, Barcelona, Copenhagen, Hamburg, Lagos, Milan, New York & Tokyo.
A WORLD OF IDEAS FOR DEVELOPERS
Nokia also announced that 4000 top ideas will be published on Nokia DVLUP, making them available to developers from India and across the world to convert into live apps. Additionally, curated expert developers will be invited to work on select top applications, with Nokia providing UX and design consultation in addition to technical support.
So, the wait is over, the platform is set, the judges are waiting – share an interesting idea and become a millionaire!