Ambassador production comes to a halt

The iconic Ambassador which once used to be the most selling car in India, has finally seen the door being shut by its manufacturer – Hindustan Motors. Due to weak demand and lack of funds, Hindustan Motors has halted the production of Ambassador.

Ambassador
 
Getting the inspiration from Britain’s Morris Oxford, the Ambassador was in production since 1958 and was the first car to be made in India. It was the market leader till 1980’s till Maruti introduced Maruti 800. Since then, Ambassador started loosing the market share for the new comers in the market.
 
It was being manufactured at Uttarpara in West Bengal’s Hooghly district. Since its inception into the Indian market, the car got very few changes or rather improvements.
 
Ambassador was declared the best Taxi the world by Top gear in episode 2 of their 20th series.
 
Hindustan Motors Ltd  in a statement said that “Worsening conditions at its Uttarpara plant which include very low productivity, growing indiscipline, critical shortage of funds, lack of demand for its core product the Ambassador and large accumulation of liabilities.”. The company also said, “The suspension of work will enable the company in restricting mounting liabilities and restructure its organization and finances and bring in a situation conducive to reopening of the plant”.
 
With the production being stopped at Uttarpara (the last plant to manufacture the Ambassador car), it looks like it’s the end of the road for the car.
 
[Via]

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